Exhibitions are events where you pay to showcase your products to the general public. They are a fantastic way of attracting new customers as you can sell your products to a captive audience. It is an opportunity to talk to people face to face and tell them about all the features and benefits of your products.

A well-organised event will attract the appropriate demographic of the general public to come along. These events are also a great way of getting your brand out to the general public. As you will have a presence at the event, even if people do not purchase from you they will see your name and it will start to grow brand awareness.

There are plenty of events that happen each and every year; some are industry specific whereas others are general events. These events will also vary in price so you will have to work out which ones are best for you. To assist you we have some examples of the most popular events in Australia.

Types of Events

The following are the main Baby Exhibitions held in Australia. Both these exhibitions are open to the public and are run very professionally. You need to weigh up the cost of an expo against potential sales.

• Natural Baby Expo (NBE)
  
  Type: Natural Baby Expo emphasis is on providing mums and dads with all the information to become a ‘natural’ at being a parent. It started off as a small expo and has grown over the years with more local businesses using the NBE as an avenue to promote their products to parents.
  
  Location: Brisbane, Toowoomba, Coffs Harbour, Townsville, and Parramatta
  
  Estimated Attendees: 3,000 - 5,000
  
  Cost to Exhibit: $200 - $800 depending on size of stand
  
  Contact Details: www.naturalbabyexpo.com
  
  

Preparing for an event

Whatever event you do you should always remember to approach it in the same way, to make it easier to prepare and to give you consistency.


More information is available on the website, including:

• Preparing for an event
  
• What to do if you are a first timer?
  
• What do I need for the expo?
  
• How to have a successful expo?

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